Super Bowl LI is coming up and the advertisers are ready. Because of their popularity, many Super Bowl commercials are pre-released or have teasers. These are some of the best so far.
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Super Bowl LI is coming up and the advertisers are ready. Because of their popularity, many Super Bowl commercials are pre-released or have teasers. These are some of the best so far. Follow Tech Insider:Â On Facebook
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As Snap Inc. accelerates towards its IPO, the company is reportedly meeting with ad agencies to seek huge commitments of their clients' ad spend for 2017. Snap chief strategy officer Imran Khan and global head of sales Jeff Lucas are asking for amounts of between $100 million and $200 million, according to The Wall Street Journal. That would see the biggest advertising group, WPP, more than double its $90 million spend on Snapchat from 2016. WPP CEO Sir Martin Sorrell told Business Insider earlier this month his firm had only expected to spend within the region of $20 million to $30 million at the beginning of 2016. Other advertising holding companies would also be significantly upping - likely tripling - their spend even to reach the $100 million mark. Snap declined to comment. Here's how advertising commitments workMedia-buying companies very, very rarely guarantee a level of spend with any media owner. Nevertheless, all the big platforms - Facebook, Google, TV companies, newspaper groups - pursue upfront deals with agencies. What those platforms are looking for is an expression of intent, in writing. But it is unusual for there to be a 100% guaranteed level of spend. For media platforms like Snap, gathering these expressions of intent gives them a clearer idea as to what their revenue run rate might be for the following year. Snap, in particular, is keen to show potential investors in its IPO that its revenue outlook is strong, and growing. It is also in the agencies' interests to sign these contracts because it helps them set a framework for how they will work with the platforms in the year ahead. The most immediate benefit is pricing, which tends to be tiered: If you're committing to spend $100 million a year, you'll tend to pay less per ad than if you were spending just $20 million. But it's not just pricing. The nuance of such deals - which can often get lost in the big upfront numbers - is that the platforms usually agree to give agencies a certain level of account management, data, or first access to tech, depending on how much they pay. However, while the agencies are signing these expressions of intent in good faith, it's very hard for media-buying agencies to really commit their clients' dollars in advance. For that reason, there is usually some sort of get-out for the agency. For example, in 2007 and 2008, following the global financial crisis, many companies decided to limit their spend on advertising. Also, advertisers may simply change their strategies and want to go after different audiences. And some agency groups could lose a big client, which would immediately result in the reduction of their overall spend with a media platform. That usually leads to the media platform levying some sort of penalty on the agency. Advertising commitments are a fairly good predictor of actual spend. The media buyers we spoke to said they tend to make their commitments quite a conservative number that they usually do reach by the end of the year. But, to use a retail analogy, they are not forward-order numbers that Snap can take to the bank.  Snap's big pitch to IPO investors is all about showing growthSnap will no doubt be using these numbers in its pitch to investors as it looks to convince them it can build a big, sustainable ads business to rival the likes of Google and Facebook. Snapchat has 150 million daily active users, an amount now equaled by Instagram's very similar disappearing video and photo sharing feature Stories, which the Facebook-owned app launched in August. Snap's Khan will not only need to convince investors that its revenue is growing, but that its userbase is increasing, and that its userbase in nuanced enough and more engaged with Snapchat than other platforms, which will encourage advertisers to continue spending. New data points from eMarketer might throw up some uncomfortable questions about whether Snap's userbase is still growing. EMarketer suggests fewer internet users in the US said they watched live streaming video in November 2016 compared to June 2016: And fewer US teens said they accessed Snapchat daily in November 2016, compared with November 2015, according to eMarketer: EMarketer predicts that Snapchat generated $367 million in ad revenue last year and that it is on course to get close to $1 billion in 2017. Snap has moved quickly to build out measurement and targeting options to encourage advertisers to spend more money there. Most recently, the company signed a deal with Oracle Data Cloud, that will allow advertisers to use offline data, such as information from loyalty cards, to target consumers on Snapchat. Snap now partners with more than a dozen measurement companies as it looks to prove to advertisers that it is not only a viable alternative to Google and Facebook - a duopoly advertisers and agencies are longing to become less dominant - but that advertising with Snapchat actually boosts their sales. If it can successfully do that, then Snap is set for a bumper IPO. Join the conversation about this story » NOW WATCH: 1,500 happily-married people say the key to lasting relationships isn't communication - it's respect For some brands, their coloring can be as iconic as their logo or even their name. But do you know why Coca-Cola chose red and white or why the Starbucks Siren is green? Test your knowledge with our quiz. SEE ALSO: The 15 worst corporate logo fails Q: Do you know why Coca-Cola first used its famous red-and-white branding?![]() A: We had to get Coke to delve deep into its archives for this one. Coca-Cola told us that beginning in the mid-1890s, the company began painting its syrup barrels red so that tax agents could easily tell them apart from alcohol during transport. The company even named its first magazine "The Red Barrel" in 1924.![]() Q: Why does the Financial Times newspaper and website use salmon pink coloring?![]() See the rest of the story at Business Insider LaCroix has been around for decades and quietly become a favorite carbonated water for many people. With sales more than tripling in the last five years, it's now a hit across the nation. We spoke with hardcore fans to find out why it's so good. Follow BI Video: On Twitter All of Silicon Valley is holding its breath for the IPO details on Snap, parent company of Snapchat. The company is already did a private filing with the SEC but the public S-1 documents have not been made available yet. That will change soon, probably late next week, unnamed sources told Re/Code's Kara Swisher. If true, that could mean that the actual IPO will likely occur in March, Swisher says, if Snap does a classic nine week road show pitching itself to potential investors. This is a closely watched IPO for a few reasons. One is the sheer size of it. Sources have told Business Insider that the offering could value Snap between $20 billion and $25 billion. Snap is also an incredibly secretive company, so the SEC prospectus documents should reveal a lot of information about the company and its business operations. Evan Spiegel, the 26-year-old CEO and cofounder of Snap, is being pitched as the "visionary," to potential investors who may not be as familiar with the product, given that its core audience of 150 million daily users is predominantly young Millennials.  SEE ALSO: Evan Spiegel is selling his vision to investors ahead of Snap's huge IPO Join the conversation about this story » NOW WATCH: The story of Lisa Brennan-Jobs, the daughter Steve Jobs claimed wasn't his There's no question that consumers are increasing the amount of time they spend consuming digital media, while advertisers are increasing their ad budgets into digital channels. What may come as a surprise, however, is the complexity of the interconnected web of companies involved in the process of delivering digital advertisements to end users. Collectively, these companies are known as âadvertising technology,â or âad techâ for short. Ad tech companies are intermediaries between advertisers and publishers, and add value to the ad delivery process by consolidating inventory, automating workflows, and offering precise targeting capabilities at scale. The automation of ad buying is also known as âprogrammatic advertisingâ - that is, using technology and software to buy digital ads. Programmatic ad spend in the US is quickly ramping up: It will top $20 billion this year and reach $38.5 billion by year-end 2020. But ad tech's ascendancy isn't without its drawbacks. The advertising industry in the US is dominated by two main players: Facebook and Google. As a result, ad tech players are fighting for a pretty small piece of revenue pie, one of the many drivers of increased consolidation in the space. A new report by BI Intelligence examines the different players involved in the process of delivering ads, the formats that are driving growth (notably mobile and video), and the factors that are driving increased consolidation over the coming years. Here are some key points from the report:
In full, the report:
Interested in getting the full report? Here are two ways to access it:
All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.
Incurator Introduces the Zipper Bag Hanger for Home Improvement
When Mark Zuckerberg decided to sue hundreds of Hawaiians with ownership rights to small parts of his Kauai estate, he ignited a firestorm of backlash. Now the Facebook billionaire's neighbors plan to march in protest this weekend at the six-foot wall he erected last year along Koolau Road, according to the march's organizer, Joe Hart. In an interview with Business Insider on Thursday, Hart said he expected at least 200 locals, including several who Zuckerberg has filed lawsuits against, to participate in the march this Saturday. âPeople are furious down here with him," said Hart, a local hibiscus farmer who lives about a quarter mile from one edge of Zuckerberg's roughly 700-acre property. Hart is encouraging people who attend the march to blow conch shells and bang drums in peaceful protest. Zuckerberg filed eight lawsuits in local court on December 30 against families who collectively inherited 14 parcels of land through the Kuleana Act, a Hawaiian law established in 1850 that for the first time gave natives the right to own the land that they lived on. The 14 parcels collectively total just 8 of the roughly 700 acres Zuckerberg owns, but the ancient law would give any direct family member of a parcel's original owner the right to enter the billionaire's otherwise private compound. Encounters with security guardsÂNeighbors of Zuckerberg like Joe Hart said that the Facebook CEO's security team has used intimidation tactics to keep them off the public beaches and trails that intertwine with his mostly undeveloped property. Hart recalled being recently confronted by security guards while walking along a public beach adjacent to Zuckerberg's property. âWe were walking along and they tried to say that this was private," he said. "I've been walking on this since I was a little kid.â In a recent interview with the Honolulu Star Advertiser, a man named Naoshi Grady said he filed a police report last year after being run off a public trail that runs through part of Zuckerberg's estate. "They told me I was on private property," he told the local newspaper. "They were threatening to take my picture and have me arrested. They were aggressive, rude, and disrespectful." Richard Spacer, a self-described activist for public access who also lives in Kauai, told Business Insider that he's heard of numerous natives who have either encountered no trespassing signs along the historic ala loa trail or have been forced to leave by security guards riding on ATVs. A 6-foot wall that blocks "Kuleana"Both Spacer and Hart said that the six-foot wall Zuckerberg built last year cut off access to an inherited parcel of land, or "kuleana," that had been previously accessible to the original owner's family members. Representatives for Zuckerberg didn't respond to Business Insider's multiple requests for comment for this story. Zuckerberg issued a statement on Tuesday that said he was "reconsidering" the lawsuits, which would compel owners of the parcels to sell to the highest bidder. "Based on feedback from the local community, we are reconsidering the quiet title process and discussing how to move forward," Zuckerberg said in the statement. "We want to make sure we are following a process that protects the interests of property owners, respects the traditions of native Hawaiians, and preserves the environment." Hart said that he plans to keep marching at the wall every Saturday until Zuckerberg officially drops the lawsuits and meets with his neighbors in person. âWe just want to bring this light to issue," Hart said. "He's made his money stealing everyone's information, which we've let him do, but to come down here and start suing everyone, that's not going to fly down here.â Join the conversation about this story » NOW WATCH: Something unprecedented is happening in the Pacific, and Hawaii could be in big trouble McAllen Data Center Announces the First Carrier-Neutral International Fiber Crossing Into Mexico1/26/2017 The infrastructure connects Reynosa to McAllen and is independent of existing routes in the area; also the company offers a second crossing for redundancy purposes forming a redundant ring around the city of McAllen.
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