The fundamental logo is probably one of the most over-looked pieces of any business.
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Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
NIFTY Corporation, a subsidiary of the Fujitsu group, joins KPCB and Metamorphic Ventures to raise company seed total to $2 million, brings cloud services to hardware of all kinds.
Facebook will update its app to present videos in a vertical format, Marketing Land reports. News Feed videos, ads and live broadcasts will soon autoplay in a 2:3 aspect ratio rather than the square 1:1 format that they are currently cropped into. Shifting toward a vertical video format carries a number of implications for Facebook, and the users and publishers on its platform:
To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter. Click here to learn more about how you can gain risk-free access today. New reports evaluate the economic feasibility of manufacturing amino acids
Google's secretive skunkworks lab wants to make a new multiplayer smartphone game (GOOG, GOOGL)8/30/2016 Google's secretive skunkworks lab is trying to create the multiplayer game of the future. The Advanced Technology and Projects (ATAP) division is hiring a bunch of gaming experts to work on a new social smartphone game, according to recent job postings. The process appears to be in the early stages as ATAP is looking for a creative director as well as lead backend and mobile games engineers to "propose, design, and implement services to help manage large amounts of user data for multiplayer gaming." Google doesn't specify the game's title or premise, but says in one listing that it needs a creative director, familiar with the Unity3D game development tool, who will be "responsible for all aspect's of the game's design," including generating "concepts, storyboards, sketches, design documents, and other artifacts as needed to communicate the design vision" and working with the product manager to design all game mechanics. The ATAP division prides itself on moving quickly (and killing projects liberally), so no there's no guarantee that this game will see the light of day. But for now, ATAP is billing the endeavor to hopefuls as creating "the future of mobile entertainment" and wants developers with 8+ years of experience to build a "cross-platform, shared server development framework" to support "large social engagement through shared gameplay." ATAP itself saw a big change earlier this year when Facebook poached its leader, Regina Dugan. Dan Kaufman, who, like Dugan, worked at the Defense Advanced Research Projects Agency before coming to Google, took over in her wake. 'Game dev at Google?'Gaming isn't an area Google has generally cared about in the past, but it may be smarting from the spin-off of Niantic Labs, which created the hugely popular mobile game Pokémon Go. Niantic launched within Google back in 2010 and created a game based on Google mapping data called Ingress, but Niantic split off in late 2015 after the company's Alphabet reorganization. Less than a year later, Niantic's first non-Google affiliated game, Pokémon Go, went ballistic. Interestingly, job postings for ATAP's new game don't mention augmented reality (Pokémon Go is considered one of the first widely popular AR games) or working with Tango, Google's 3D mapping tool meant to give any phone AR capabilities, which originally launched in ATAP. Outside of Ingress, Google hasn't otherwise created any break-out standalone games, and has instead focused on making platforms like Android, Chrome, and more recently, the Daydream virtual reality OS, for other developers to create their own games on. As one ATAP software engineer puts it on his LinkedIn page: "Game dev at Google? Who would have thought this existed? It does, and that's what I'm doing." Meanwhile, ATAP's other known projects include Jacquard, which makes smart fabric, Soli, which uses radar for touchless gesture control, and Spotlight Stories, which creates short VR films. Ara, its modular phone concept, and the aforementioned Tango recently "graduated" from the lab. Google declined to comment. SEE ALSO: The end of Nest as we know it is a sign of a new beginning for Android In this video, Entrepreneur Network partner Poornima Vijayashanker and Storyhackers co-founder Ritika Puri discuss how to avoid overspending on marketing your product or business.
Thirty-three percent of Facebook users want to see fewer publisher articles in their feeds, according to a US survey of 526 random participants by social engagement platform Spot.IM. On the one hand, the study reveals the apathy that a large portion of Facebook users, especially older ones, feel toward news articles. But the study also points out encouraging signs for the future of news consumption on social media. Here are some highlights from Spot.IM's survey on user consumption of digital media in the US:Â
To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter.Click here to learn more about how you can gain risk-free access today. Beaten twice by President Obama's data-driven organization, G.O.P. strategists say the party needs to freshen up its campaign techniques.
Companies are spending big to have celebrities praise their products to millions of social media followers, raising questions about disclosure rules.
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