Who's responsible for your happiness onboard? In a new ad campaign, the airline tactfully says it's you.
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A record percentage of Americans say they've watched Netflix in the last year, according to RBC Capital Markets' latest quarterly survey, which has been going since 2011. 54% of US consumers surveyed said they had watched shows or movies on Netflix in the last 12 months, up from the 50% that RBC saw in its May survey, and ahead of rivals YouTube (47%) and Amazon (30%). Netflix isn't just ahead of its rivals in absolute terms, but it has also grown faster over the past 1-2 years than most of them, RBC analysts noted. "Excluding HBO, Netflix widened the gap with every one of its major competitors since our last survey in May," RBC analysts wrote in the note on Monday. Here's a chart that shows Netflix continuing to outpace its rivals: Netflix's growth is particularly noticeable next to Hulu, which is set to debut a live video product in the coming months. This survey bodes well for Netflix, which has seen its domestic subscriber growth stall. In its Q2 earnings, Netflix turned in 160,000 net additions versus Wall Street forecasts of 509,000, and Netflix's guidance of 500,000. The company also lowered its expectations for Q3. But with the upward trend in percentage of people using the service continuing to go up, it suggests that Netflix has room to grow in the US, and that it could continue to outpace the field. SEE ALSO: This startup sold $2 million worth of sleek 'smart' suitcases in its first 4 months Join the conversation about this story » NOW WATCH: A look inside the high-speed trains Amtrak will start using in 2021 The Dutch airline is working on a lighthearted social media video campaign in hopes of making it more recognizable to American travelers.
Using BlogsRelease, Florette engaged bloggers resulting in searches to increase by the hundreds of thousands.
The ad presents Mr. Trump as stronger on national security than Hillary Clinton, who it says would let illegal immigration run rampant.
Mr. DeLuca was an ad man who had a crucial part in persuading Congress to approve a $1.5 billion federal loan guarantee package for the automaker in 1980.
Tiversa has accumulated an expertise in the Deep Web. Many ask Deep Web, Dark Web: What's the Difference? Tiversa has taken the time to explain the differences between the Dark Web and the Deep Web.
Yik Yak pivoted away from anonymity on its platform, forcing all users to create âhandlesâ to accompany their posts, TechCrunch reports. This change comes with a host of new features aimed to build Yik Yak into a robust social platform around personal interactions and local communities. But by abandoning anonymity, Yik Yak is shedding a central component of identity, which could alienate its core user base and prove ruinous in the long run. The move to de-emphasize anonymous posts on Yik Yak is understandable given the ill fortunes of other anonymous platforms. This includes like the now-deceased apps Secret and Formspring, and the alive but ailing platform Ask.fm. Each of these sites had anonymous, user-generated posts at the center of their platforms, and each experienced a promising uplift in usage before eventually fizzling out. Yik Yak has charted a similar downward trajectory in the past couple years, enduring a steady decline in in monthly app users and time spend. That being said, the redesign is eliciting a strong backlash from its user base. The updated app is rated one out of five stars in the App Store, and many of its reviews express extreme disdain for the update, with some stating that they were deleting the app. The reaction on the Google Play Store has been similarly vociferous. Dissatisfied users have also taken to Reddit to voice their discontent with the app update, and a single thread titled âThe latest update officially killed this appâ has collected over one hundred comments. It's still early days for how this update will pan out, but this could prove to be a valuable case study on the effect of a dramatic pivot. To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter. Click here to learn more about how you can gain risk-free access today. Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Amazon will begin streaming some of its original series on YouTube and Facebook, according to TechCrunch. The company announced it would offer full pilot episodes of 10 original shows on the social media sites, including five primetime shows, such as Man in the High Castle and Transparent, and five children's shows. The move appears to mark a shift in Amazon's strategy toward using alternate channels to distribute its original programming. The announcement marks the first time Amazon will distribute full episodes of its original series on the social media platforms. In the past, the company has used its YouTube channel and Facebook page to share trailers and sneak peaks of upcoming shows in the past. Earlier this month, Amazon announced that it would begin streaming pilot episodes from three new Amazon Prime Video original series on Twitch, the Amazon-owned live streaming platform best known for its eSports community. Amazon is hoping that by giving non-Prime members a sample of its original series, it will incentivize them to explore what a Prime membership has to offer. Using these platforms as distribution channels could help in the following additional ways:
Nevertheless, it's unclear whether this strategy will be successful in boosting subscription numbers of the service. Competition from rival video-streaming service providers such as Netflix is growing as they make additions to their proprietary original content offerings. And not all users will be willing to pay multiple subscriptions to access content from each provider. Over the last few years, there's been much talk about the âdeath of TV.â However, television is not dying so much as it's evolving: extending beyond the traditional television screen and broadening to include programming from new sources accessed in new ways. It's strikingly evident that more consumers are shifting their media time away from live TV, while opting for services that allow them to watch what they want, when they want. Indeed, we are seeing a migration toward original digital video such as YouTube Originals, SVOD services such as Netflix, and live streaming on social platforms. However, not all is lost for legacy media companies. Amid this rapidly shifting TV landscape, traditional media companies are making moves across a number of different fronts - trying out new distribution channels, creating new types of programming aimed at a mobile-first audience, and partnering with innovate digital media companies. In addition, cable providers have begun offering alternatives for consumers who may no longer be willing to pay for a full TV package. Dylan Mortensen, senior research analyst for BI Intelligence, has compiled a detailed report on the future of TV that looks at how TV viewer, subscriber, and advertising trends are shifting, and where and what audiences are watching as they turn away from traditional TV. Here are some key points from the report:
In full, the report:Â
Interested in getting the full report? Here are two ways to access it:
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