The social-bookmarking site enters the competition with Facebook, Twitter and others vying for a share of the increasing amounts marketers are spending on digital ads.
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Something fishy is going on. Eben Novy-Williams and Scott Soshnick at Bloomberg have pointed out that Under Armour's star athlete, Michael Phelps, isn't wearing Under Armour on the cover of Sports Illustrated. He's wearing Nike. "This will go on the wall at Nike," Rick Burton, who previously worked as a US Olympic Committee chief marketing officer, told Bloomberg. "Under Armour must be going wild behind closed doors." An Under Armour representative and Phelps' agent told Bloomberg that he was required to wear Nike, as it's Team USA's sponsor for the Olympics. But three sources told Bloomberg that there was no such requirement. Under Armour did not immediately respond to Business Insider's request for comment. In 2012, the US Olympic Committee cemented a partnership with Nike that would last through 2020, Reuters reported. "It is always challenging analyzing, interpreting, and managing the myriad rules and regs with which the athletes are told they must comply, with their eligibility at stake," Peter Carlisle, Phelps' agent, told Bloomberg. Bloomberg notes that this cover will reach about 18.2 million people. In the following behind-the-scenes video, though, Phelps is wearing Under Armour shoes, Bloomberg points out. The video is below:
In the past, Phelps has done his duty as an Under Armour spokesman, going so far as to say that he's never even worn Nike. "For me, growing up in Baltimore, Under Armour is the sports line. It's what I grew up with my whole life," he told Adweek in March. "I don't know another brand. To be honest, I have never worn a pair of Nikes in my entire life. I couldn't even wear Nikes when I was with Speedo, before Under Armour. I've literally never tried on a pair of Nike shoes." But there's something quite revealing in that Adweek story, as writer Tim Nudd wrote that he "backtracks on this a little, and admits to having worn them on the podium when Nike was a team sponsor. But he insists he's never done so recreationally." SEE ALSO: Nike and Under Armour are facing unexpected headwinds, and the battle could get even worse A new acquisition could mean more of a focus on ads.
New reports evaluate the economic feasibility of chemicals manufacturing through alternative, bio-based routes
In a move to bolster its Xbox division, Microsoft announced its acquisition of Beam, a live-streaming platform that allows users to watch and play video games with each other. According to Microsoft, Beam will be integrated into Microsoft's Xbox Live service â a subscription service for gamers to play and interact with other users â to make the platform more social and engaging. Microsoft's acquisition of Beam could help steal share from market leader Twitch. Amazon-owned Twitch, the pioneer in the live gaming industry, receives over 100 million monthly unique viewers, and 1.7 million monthly unique broadcasters. Users view approximately 422 minutes of programming on Twitch, which is more than YouTube's 291 monthly minutes, according to TechCrunch. While only a few months old, Beam has already accumulated a community of over 100,000 users and hopes to expand even faster with the help of tech giant Microsoft. The acquisition could also strengthen its Xbox Live service. Unlike Twitch, which only allows users to view others playing video games, Beam offers the option for users to interact with their favorite gamers directly within the platform. The hope is that this added ability will increase engagement across the platform, and thus act as another incentive for its Xbox Live subscription service. Xbox Live saw monthly active users increase 33% year-over-year in Q2 and now touts 49 million monthly users, according to Microsoft cited by Variety. Microsoft's gaming business has been lagging lately. In its fiscal Q4 earnings release, Microsoft stated its gaming revenue decreased 9% to $152 million, largely brought on by lower hardware revenue. However, the company said this was mostly offset by higher Xbox Live subscription revenue. The acquisition of Beam could help bring in a larger, highly engaged community to help increase revenues in its gaming division, while mitigating losses from Xbox hardware sales. To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter. Click here to learn more about how you can gain risk-free access today. Identify Your Creative Strengths in 20 Minutes
Recruiter.com has launched a new Loyalty Rewards Program for its Job Market Platform.
Photoshop is a great tool for brushing up misplaced hairs, wrinkled clothing, or the odd zit. But it's no secret that retailers love to abuse Photoshop to make women pencil-thin. Sometimes this obsession with Photoshop leads to massive, comical fails. Website Photoshop Disasters collected many of these mishaps. The hilarious website recently closed down, but we can still laugh at these mishaps. Take a look at some of these outrageous Photoshop fails. SEE ALSO: Target disastrously Photoshops teen swimsuit model What's up with that model's leg? Where is it coming from?![]() Funny fact about this fail - the model, Countess Filippa Hamilton - is drop-dead gorgeous, slim, and not emaciated at all.![]() This J. Crew model sure has an interestingly shaped leg.![]() See the rest of the story at Business Insider Social media companies are rushing to strike deals to bring live-streamed events to their users, and reap the benefits of higher-priced ads.
After the social network streams its first N.F.L. game on Sept. 15, it will assess whether live streaming can be a linchpin of its future.
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April 2017
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