Mimvi SEO Drives Revenue for New York Business Owners and Keeps Up With Google Penguin 4.010/31/2016 Mimvi SEO Drives Revenue for New York Business Owners and Keeps Up With Google Penguin 4.0
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While native advertising continues to be a driving force behind digital ad growth, there are several threats that could potentially impact the popular ad format, according to new data from Native Advertising Institute and International News Media Association. The study, which surveyed 156 media companies across 48 countries, found that 55% of respondents cited a âpoor client understandingâ as the biggest threat to native advertising. This corresponds directly to publishers' biggest challenge regarding native advertising â explaining the ad proposition to advertisers. The knowledge gap of native advertising among publishers and advertisers is alarming.While the majority of native growth is currently propelled from social platforms such as Facebook and Twitter, publishers are also aggressively pushing for this ad format on their sites as a way to be less invasive for consumers that are increasingly turning to ad blocking software. It is imperative for these publishers to clearly outline the benefits and ROI associated with native advertising to obtain a complete buy in from marketers and minimize any hesitance. Publishers stand to gain from this fast growing ad format if they can overcome the above issues. In fact, revenue from native-style display ads will more than double over the next five years, from $16.3 billion this year to $36.3 billion by 2021, according to BI Intelligence estimates. These native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising. By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau (IAB) and PwC, as well as IHS. The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter - which were early champions of native and rely almost entirely on native formats - as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns. Margaret Boland, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on native advertising that breaks out native ads into three categories: social native, native-style display, and sponsored content (also referred to as premium native). It provides forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, it does not provide an overall native forecast. Finally, it lays out some of the challenges that face properties that rely on native ads, namely ad frequency and scalability issues. Here are some key takeaways from the report:Â
In full, the report:
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The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of native advertising. The CEO of New York City-based ad agency R/GA, Bob Greenberg, has a signature style: A black shirt, a black scarf, black pants, topped off with a black beret. This Halloween, R/GA staffers decided to pull a surprise on their longtime leader by dressing up as him, as AgencySpy's Patrick Coffee first reported on Monday. The agency had been planning to pull the stunt for a while, but only finally plucked up to the courage to do it on Monday, according to AgencySpy. A source inside the agency told Business Insider Greenberg was told to attend a meeting, but then arrived to find dozens of Greenberg clones on the agency's staircase. We're told he took it in good humor. Here's Bob with his army of Bobs: Join the conversation about this story » NOW WATCH: A hacker reveals a simple way to come up with a strong password that's easy to remember
LINE announced in its Q3 2016 earnings last Friday a 13% YoY increase in revenue to ¥36 billion ($344 million). Revenue growth was drivenprimarily by increases in advertising revenue. On the other hand, revenue from user-paid stickers and games declined. These results further highlight that advertising represents a promising monetization strategy, whereas paid stickers do not. Here are the main highlights from the release:
LINE's earnings reinforce that user-paid stickers - and sticker use, in general - will likely become a less important business strategy for messaging apps. While it still presents a substantial revenue opportunity right now, sticker usage is beginning to stagnate. In turn, advertising in all of its forms will continue to grow robustly. New innovative and engaging advertising technologies, such as chatbots, and more accurate cross-platform marketing strategies are helping the advertising segment along the way. Messaging apps have evolved beyond simple text communication tools to include commerce, file sharing, artificial intelligence, and more. And that evolution is ongoing. BI Intelligence, Business Insider's premium research service, has compiled a detailed report on messaging apps that takes a close look at the size of the messaging app market, how these apps are changing, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily. Here are some of the key takeaways from the report:
In full, this report:
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The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the future of messaging apps. In February, Business Insider reported an exciting traffic milestone: 100MM readers and viewers around the globe. But we knew this number severely under-counted the actual size of our audience in the "distributed media" world we're living in. So we recently set out to get a better understanding of the real scope of our reach across all platforms. The result? Business Insider -- which includes Business Insider, our dozen sites around the world, and our lifestyle brand INSIDER -- has a combined worldwide audience of more than 325 million people. While a tremendous jump, we believe this figure to be a conservative estimate of our total audience. Here's how we got there: 1) Our starting point is 98 million uniques around the globe, which we get by adding together our most recent comScore figure for our US audience and the remainder of our reach across the world as reported by Google Analytics (comScore does not provide a global audience number that includes mobile.) 2) Using all the data available to us, we then estimate our additional audience on partner platforms, including LinkedIn and Twitter. But we begin with Facebook, our largest partner. To give a sense of the huge scope of our Facebook audience, just one of our pages on the platform -- TECH INSIDER -- reaches 262 million people. However, Business Insider has more than 35 additional Facebook pages, reaching many millions more each month. Since Facebook does not de-duplicate reach across these pages, we have to come up with our own approach to it. One factor we look at is the relatively low follower overlap we see between sub-brands on Facebook, eg, Business Insider: Finance and Business Insider: Tech. When we include all of our Facebook pages and estimate the portion of the audience that engages with or sees Business Insider content in a given month, the effective Facebook audience is closer to 276 million. We know from comScore that around 70% of the Business Insider audience visits Facebook. So next we add just the so-far uncounted (30%) unique Business Insider audience -- 29 million -- for an audience of 305 million unique monthly visitors around the globe. And we're not done yet. 3) Just our largest partner portals, including Yahoo and MSN, add an additional de-duped audience of about 19 million. This brings our audience estimate to 324 million. 4) Lastly, we include an additional 4 million global readers and viewers from other off-site audiences on platforms such as LinkedIn, Twitter, SmartNews, and Snapchat -- again de-duplicated -- for a total of 328 million global Business Insider content consumers around the world. While our analysis more than triples the size of our previously reported audience, we are confident that it far more accurately reflects our actual reach. Furthermore, we hope that our methodology adds to the conversation we all should be having about better measuring audiences in today's world where content is consumed everywhere, and on all devices. In addition, as for views ... we have billions each month ... These ~328MM visitors consume a lot of Business Insider content -- 3.5 billion monthly views, including both video and text- or picture-based content. As with our reach, most of this consumption is occurring off-site on social and other platforms. ... and a growing subscriber base The other interesting way to look at the Business Insider's brand impact is through subscribers or followers -- people who have committed to the brand such that it appears in their feed or inbox. This number is also large and growing, currently numbering almost 50MM. Taken together, these newer audience metrics make clear that the days of relying solely on comScore are over. "Distributed reach" is a far more accurate measure that more accurately reflects how consumers actually consume news and information today. SEE ALSO: How Business Insider goes about building its global newsroom SEE ALSO: Inside Business Insider's distribution strategy, where social and mobile rule MORE ABOUT BUSINESS INSIDER: Check out our blog! Join the conversation about this story » NOW WATCH: Watch the full interview: Hillary Clinton one-on-one with Business Insider's Henry Blodget The furniture maker's new campaign focuses on the struggles of families to make it in postrecession America instead of on acquisitions and aspirational gloss.
NFL viewership is falling, and restaurant chains like Buffalo Wild Wings and Papa John's should be worried. Pro-football viewership is down 11% this year. Viewership is down by double-digit percentages for all of the NFL's prime-time spots, consisting of football on Sunday, Monday, and Thursday nights, according to Sports Illustrated. For chains that rely on football fans either watching games in their restaurants or ordering takeout to watch at home, this decline could mean a slump in sales. Buffalo Wild Wings addressed the issue directly in a call with investors on Wednesday. Buffalo Wild Wings COO James Schmidt said the NFL wasn't serving as the crucial sales driver it could be. In general, the chain's sales on NFL game days are experiencing the same slight slump as Buffalo Wild Wings' business more widely, with overall same-store sales declining by 1.6% in the third quarter compared with the same quarter last year. Schmidt said, however, that the company wasn't seeing anything "dramatic" yet. At least one analyst is worried about the chain of sports bars. "We believe any decline in NFL viewership, if sustained, is likely to have a pronounced negative effect on traffic at Buffalo Wild Wings," Maxim Group analyst Stephen Anderson wrote to clients before the earnings announcement. Anderson cut his "target price" on the company's stock to $155, down from $170, Barron's reports. For now, Schmidt said, the success of teams in certain markets has been key to keeping customers coming to the chain. "This year we've got Minnesota playing well; Dallas is playing well; and out in LA, you've got the Rams having moved back to LA and Oakland Raiders are having a good season," Schmidt said. "So that helps to lift some of our bigger markets." The NFL is a huge sales driver at Buffalo Wild Wings, and even small changes to the league's schedule can have major consequences for the chain. Last year, the company said having one fewer week of football in the third quarter because of scheduling negatively affected same-store sales by 80 basis points (almost 1 percentage point). Buffalo Wild Wings isn't alone in leaning on the NFL to boost sales. Pizza and wings chains, especially those with a high-percentage of takeout and delivery sales, similarly rely on NFL games to drive traffic. Last year, Wingstop attributed a 70-basis-point sales decline to having one less week of NFL-watching customers in the third quarter (like Buffalo Wild Wings, the companies had an extra NFL game in the fourth quarter as a result). Chains from KFC to Pizza Hut have all launched football-inspired ads, though Pizza Hut focuses on college football. Papa John's is an official partner of the NFL. "Watching sports is all about sharing an experience. Pizza, too, is meant to be a shared experience," Robert Thompson, the senior vice president of marketing at Papa John's, told Business Insider in August. "We noticed that connection a long time ago as we began to grow and elevate our marketing efforts both locally and nationally." In the most recent Super Bowl, Americans ate roughly 1.3 billion chicken wings for Super Bowl 50 and, according to The Wall Street Journal, nearly 12.5 million pizzas. But, it's not just the Super Bowl that drives wing and pizza sales. Every game day serves as an opportunity for chains to offer promotions to win over customers. If NFL viewership continues to decline, these chains will need to find a way to make up for lost sales. Join the conversation about this story » NOW WATCH: This is how much it'll cost you to open a McDonald's She is a director of a public relations agency, and he is a job coach and travel trainer for disabled people.
A new ad, with the theme âOur Children,â presents Mrs. Clinton as âthe steady handâ and Donald J. Trump as âa loose cannon.â
However, we were more surprised by what we heard when we walked in than what we saw: loud music playing throughout the office. "Music is a big part of our culture here," vice president of local sales Paul Reich told Business Insider during our visit. "We don't know whether we'll be hearing Brazilian or samba or even some heavy metal on any given day." Sometimes, he said, the battle for the position of office DJ can get pretty competitive. On the day of our tour, we arrived to the sound of some classic 80s tunes. Reich explained that music - along with the numerous other perks the $2.4 billion San Francisco-based company provides its 900 New York-based employees - is actually a major motivator during work hours. Most employees in Yelp's Flat Iron neighborhood office work in sales, so upbeat tempos help to keep everyone pumped throughout the day. "It's a difficult job, being an evangelist. You're calling people often who don't want to talk to you. How do you counter that? With music, with love, with energy, with support," he said. And it's not just about blasting Spotify over the speakers. Reich told us that workers have formed a capella groups, Yelp employees also frequent karaoke bars in Koreatown with their coworkers after hours, Reich said. And the office recently installed its own karaoke machine. He explained that music is a means of both motivating employees, and encouraging them to socialize with one another. That being said, employees don't have to contend with so much sound and fury all the time. There a few quiet areas tucked away throughout the space. "We need to provide space that's peaceful and serene," Reich said. But once quiet time is over, it's straight back to facing the music. SEE ALSO: This is the best restaurant in the US, according to Yelp Join the conversation about this story » NOW WATCH: How to find Pokéstops using Yelp |
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