Mara Einstein's âBlack Ops Advertisingâ is about the increasing trickery of âstealth advertisingâ and branded entertainment.
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Ad blocking rates in Germany fell for the third straight quarter in a row, according to data from Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis (OVK) - and analysts at eMarketer think that data point could suggest that ad blocking's meteoric growth is about to hit a ceiling. The share of German desktop page impressions on which display ads were blocked fell to 19.1% in the third quarter of 2016, from 19.4% the previous quarter. In Q1 2016, that measure was at 20.1%. The German market has a high rate of ad blocking compared to other countries. Data from PageFair, a company that helps publishers mitigate the impact of ad blocking, suggests 27% of internet users in Germany have installed an ad blocker - far higher than the 18% of internet users that have done so in US and the 17% of internet users with ad blockers installed in the UK. It's thanks to that already-high rate of ad blocking that eMarketer thinks the slowdown in the German market could point towards a future plateau in the growth rate of ad blocking generally. EMarketer writes in a blog post: "The new data from BVDW and OKV signals that ad blocking, while a serious problem for publishers and advertisers, may not be skyrocketing to a crisis point, but may simply simmer at current levels, never becoming a majority activity." However, this data doesn't quite tell the full story. In recent months, publishers across the world - including Business Insider parent company Axel Springer - have taken action to block ad blocker users from viewing their content. Other sites, such as Gruner + Jahr, have taken a a less hardball approach and have simply asked users to turn off their ad blockers when viewing their sites. So it could well be that the decline in blocked impressions is simply down to forced behavior, rather than users actively choosing not to download ad blockers. And while they whitelist some sites, they may choose to keep their ad blockers switched on elsewhere. Also, ask almost any publisher and they will tell you that their mobile audience is growing at the expense of desktop. Mobile ad blocking, while new and relatively niche, is growing too. Data from a May PageFair study found mobile ad blocking usage grew 102% during 2015 to 298 million users. Join the conversation about this story » NOW WATCH: How the 'perfect body' for men has changed over the last 150 years Rectified Networks has now changed their country of incorporation from Singapore to USA to provide better and more affordable hosting services. They are still providing all services from same website https://rectified.net.
Advertisers say featuring models with Down syndrome helps them to communicate their values and connect with customers who value inclusiveness.
Facebook and Google are under fire for spreading fake news, but given some of the ads it runs, The Times should take a good look at its own house.
Become a better marketer by picking up some of these impactful books.
The Center for Excellence in Project Execution (CEPEX) has come up with a review process called Holistic Upfront Project Planning (HUPP), which transforms the way the oil and gas companies have been planning, reviewing and assessing their new projects.
Google is launching a music festival called Good Fest later this month, which it is describing as a "a first-of-its-kind livestream festival for good," according to the event's website. The first concert will see English indie band Glass Animals perform at BAM Cafe in New York City on November 29. A further four shows will follow across four different cities in the US, all livestreamed on YouTube. The concerts will raise money for non-profits through ticket sales and online donations. 100% of the ticket sales for the Glass Animals gig, for example, will go to DonorsChoose.org. The Good Fest website describes the event as "a celebration of progress, positivity, and the power of people to push the world forward." Google is using the event to promote its new Pixel smartphone, which will be used to record backstage footage and will be heavily referenced at the events and their promotional material. Good Fest has been launched in partnership with Good Media, a company that produces its own website and quarterly magazine and forms media partnerships designed to create social impact. Essence, Google's digital agency, is also helping produce and promote the event. While the Good Fest website makes no reference to the current political climate, the timing of the launch is likely not coincidental. Future events as part of the festival are being billed as played for "humanity," "earth,"equality," and "love." Upcoming concerts will include artists such as Gogol Bordello and D.R.A.M. Google was not immediately available to comment. Join the conversation about this story » NOW WATCH: Elon Musk just unveiled something that could revolutionize how you power your home Bad Ad Johnny is a free, one of a kind, adblocker for Chrome. It offers a refreshingly unique UI with the ability to stop ads, malware and trackers independently or all at once. With Bad Ad Johnny, you are free to browse the internet knowing you are safe and ad-free!
Companies like G.E. are working with podcast networks to produce original series - a kind of twist on ânative adsâ that are crafted to resemble editorial content.
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