Data and automation allow companies to connect with people anywhere on the internet, but that advertising also bankrolls sites toxic to society.
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Donald J. Trump is not shy about criticizing companies that draw his ire. Now, marketing experts say, brands must be ready if it happens to them.
Be it because of a language barrier or just bad planning on the company's part, many people go around mispronouncing high-profile brand names. Follow BI Video: On YouTube Inviting pastors to movie sets, writing bullet points for sermons, proposing Sunday school lesson plans: All are part of the film industry's outreach to Christian audiences.
Cable channels speed up and modify the reruns they air. The increased speed can result in two more minutes of advertising per show. Follow BI Video: On Twitter Business Insider is assembling our annual list of the 30 most creative advertising talents under 30 - and we need your help. Each year's list celebrates the best up-and-coming creative talents in the business. Some are relatively unknown and are just at the very beginning of their careers, while others have already worked their way through the ranks, and some run their own businesses. If you think you know someone who would be a perfect fit for this year's ranking, send us your nomination. This is what we need:
Need some inspiration? Have a look at last year's list. Join the conversation about this story » NOW WATCH: Here's how the White House master bedroom has changed from president to president A bug in a recent version of Twitter's Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider. Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran on its social network between November 7 and December 12. A Twitter spokesperson confirmed the bug in a statement on Thursday. "We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12," the spokesperson told Business Insider. "Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved." The mishap comes at a time when Twitter faces mounting pressure to grow its ad business and attract new users. The company only added about 4 million monthly active users between the second and third quarters of 2016. Twitter has also suffered a string of high-profile executive departures this year, including its longtime COO Adam Bain, VP of ad sales, head of media partnerships, and most recently its CTO and vice president of product. The company laid off 9% of its global workforce in October, including the team behind its standalone Vine app. Twitter isn't the only social network that's reported incorrect ad metrics lately. Facebook has disclosed several miscalculations to advertisers in recent weeks, including that it had been inflating a key video-viewing metric on its platform for more than two years. SEE ALSO: Some of the recent executive departures from Twitter could be 'involuntary,' Cantor Fitzgerald says Join the conversation about this story » NOW WATCH: Twitter will lay off more than 300 employees to cut costs When Leonard Fenton first bought his home - a 13,000-square-foot architectural masterpiece called "Artemesia" - he had no idea just how much work he would end up putting into it. He was in his 20s, and though he had previously restored homes while funding an earlier music career, he had never before worked on a project of this size. Still, he knew a valuable opportunity when he saw one. "I've always been an autodidact. I always jump into learning what I'm working on," Fenton recently told Business Insider. At the time of the purchase, Fenton was heading up an advertising firm, Automotive Dealers' Marketing, that he would later sell to Microsoft. He called up a few architects who specialized in preservation, consulted the National Trust's guidelines for historic properties, and got to work on the home, considered to be the largest ever built in the Craftsman style. "The people and sources I consulted often didn't have the answer, but they taught me how to research and get the right answers," Fenton said. "I didn't just want a neoclassical house. I wanted a piece of art." Nearly 25 years later - most of which he spent working on the home part-time, though he has been working on the restoration efforts full-time for the last six years - he's putting the home back up for sale. It has been on and off the market for several years, but is now listed for $9.995 million with Sally Forster Jones of John Aaroe Group. "I have enjoyed living in this beautiful castle and being the custodian of this cultural landmark immensely. In fact, I literally grew up as an adult living in that house," Fenton said. "Now that everything is done and the challenges completed, there's really nothing more for me to do. I'm ready to pass on this wonderful property to a new family who will protect and cherish it for the next twenty or thirty years as much as I have." Let's take a look inside Artemesia. SEE ALSO: 15 of the most luxurious mansions you can rent in Aspen DON'T MISS: Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski The property spans nearly two acres atop the Hollywood Hills region of Los Angeles. Artemesia was originally built in 1913 for Frederick Engstrum, a construction magnate responsible for the Rosslyn Hotel downtown.![]() It's on a private road and is double-gated, which adds to its secluded feel.![]() As you approach, you get a sense of just how big the home is.![]() See the rest of the story at Business Insider This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. BI Intelligence spoke with personalized video advertising platform AnyClip about their techniques for developing native creative for any website. From a single video ad, the company is able to recreate anywhere from 10 to 30 new permutations that stay true to the tone and messaging of the brand. Each permutation is catered and customized for different target audiences and publisher sites. This leads to increased engagement from consumers with an ad over a longer period time, translating to greater return on investment. Some of the problems with online advertising that AnyClip is looking to address are plain to see for anyone familiar with the industry, including: Â
AnyClip tries to resolve these issues by using technology to analyze, understand, and monetize content via the delivery of personalized video ads:
Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market. Over the next five years, marketers will especially embrace mobile. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines. BI Intelligence, Business Insider's premium research service, has compiled a detailed report that forecasts spending trends for the major digital ad formats - including search, display, and video - and mobile vs. desktop. It also examines trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, the report looks at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises. Here are some of the key takeaways from the report:
In full, the report:
To get your copy of this invaluable guide, choose one of these options:
The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the digital media advertising. Enterprising thieves based in Russia set up a fake online news world to trick advertisers out of as much as $5 million a day, a security company said.
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April 2017
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